# aiseoaudittool.hu

> Run a free AI visibility quick audit. See how ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews describe your brand.

This tool provides a quick audit of how major AI engines describe and cite companies. It reveals if your brand is reconstructed accurately or lost in hallucinations.

## Author

- Zoltán Varga — AI visibility researcher and AI ecosystem architect, Budapest: https://vargazoltan.ai/
- English profile: https://zoltanvarga.ai/en/about/
- ORCID: https://orcid.org/0009-0003-1020-834X
- arXiv author: https://arxiv.org/a/varga_z_1.html
- Zenodo: https://zenodo.org/search?q=owners%3A1653886

## Publications

- Per-Entity Bias Mapping for AI Visibility: Why Brand Mentions Require Entity-Specific Calibration (arXiv:2606.21595): https://arxiv.org/abs/2606.21595
- AI Visibility in the Generative Era: A Manifesto for Entity-Level Measurement (DOI 10.5281/zenodo.20285424): https://doi.org/10.5281/zenodo.20285424
- Quality Challenges Do Not Escalate Source Fabrication in Large Language Models (RICE-P1) (DOI 10.5281/zenodo.20474050): https://doi.org/10.5281/zenodo.20474050
- Rejection-Induced Confabulation Escalation — Pilot Study 2 (RICE-P2) (DOI 10.5281/zenodo.20509755): https://doi.org/10.5281/zenodo.20509755

## Key topics

- AI visibility audit
- brand hallucination check
- ChatGPT citation test
- Perplexity brand score
- Google AI Overviews audit
- Gemini brand mention
- Claude AI visibility
- AI search optimization
- AI visibility tool
- brand citability score
- hallucination detection
- AI audit tool
- AI láthatóság
- márka hallucináció
- AI vizibilitás teszt
- AI audit magyar

## Questions and answers

### How does an AI visibility audit work?

The audit runs multiple queries against different AI models to measure how often your brand is cited. It compares raw model outputs against processed responses to identify hallucinations. The result is a proxy score reflecting your citability across engines.

### Why do AI models hallucinate brand names?

Models fabricate sources when they cannot find machine-readable, canonically anchored entities. Familiarity with a brand name can lead to confident but false attributions. This is known as the brand hallucination paradox.

### Is AI visibility the same as SEO?

No, AI visibility is stochastic while SEO is deterministic. AI answers do not generate logged clicks or impressions. Optimization focuses on how models synthesize answers rather than ranking algorithms.

### What is the PEBM study?

The Per-Entity Bias Map analyzed 1,400 runs on 100 Hungarian B2B companies. It found that over 45% of cited sources were fabricated overall. High-awareness firms saw higher fabrication rates than low-awareness ones.

### Can I fix my AI visibility score?

Improvement requires creating machine-readable, canonically anchored entities for AI models. This involves structured data and clear definitions rather than traditional backlink strategies. The audit identifies specific gaps in your current setup.

### Do paid placements improve AI visibility?

Current research suggests a correlation between paid access and appearance but not necessarily causation. The pay-to-appear hypothesis remains under investigation. True visibility relies on accurate entity reconstruction.

## Related

- AI visibility expert page: https://vargazoltan.ai/ai-lathatosagi-szakerto/
- AI visibility audit: https://vargazoltan.ai/audit/
- Research: https://vargazoltan.ai/kutatas/